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Known Client Context
  • ClientThomson Reuters Tax & Accounting
  • IndustryTax & Accounting Software
  • Primary ContactPaul Miller
  • Open Sessions0
Engagement Memory

Thomson Reuters Tax & Accounting is evaluating a commercialization layer for their advisory ecosystem. Primary domain expert: Paul Miller (Business By Design, co-creator of this platform). The #1 identified gap: proposal creation, pricing logic, scope definition, and change-order automation - all done manually by ~50,000 firms or through Ignition (adversarial relationship). Paul's exact framing: "Firms don't really know how to word what they're going to do, how they're going to do it, what's in scope, without scope." TR's buy pattern: prove first, pilot second, OEM/acquire only after revenue proof (SafeSend precedent: $600M for $60M revenue). Advisory Symposium June 2-4 is the natural showcase. Position as complement to Ready to Advise + Practice Forward, never as replacement.

Proposal Tracks This Intake Can Trigger
Tax Prep
Known tax context, intake cleanup, return-readiness, and a clear annual planning handoff.
Advisory
Branch from tax into cash flow, planning, owner strategy, or systems modernization.
Payroll
Evaluate payroll process, notices, and classification risk before quoting execution work.
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