Start from the client you already know, ask the right tax questions, and either lead the intake live or send a simple link for the prospect to complete.
- ClientThomson Reuters Tax & Accounting
- IndustryTax & Accounting Software
- Primary ContactPaul Miller
- Open Sessions0
Thomson Reuters Tax & Accounting is evaluating a commercialization layer for their advisory ecosystem. Primary domain expert: Paul Miller (Business By Design, co-creator of this platform). The #1 identified gap: proposal creation, pricing logic, scope definition, and change-order automation - all done manually by ~50,000 firms or through Ignition (adversarial relationship). Paul's exact framing: "Firms don't really know how to word what they're going to do, how they're going to do it, what's in scope, without scope." TR's buy pattern: prove first, pilot second, OEM/acquire only after revenue proof (SafeSend precedent: $600M for $60M revenue). Advisory Symposium June 2-4 is the natural showcase. Position as complement to Ready to Advise + Practice Forward, never as replacement.